Word-of-mouth system implementation and customer conversion: A randomized field experiment

Keyphrases

• System Implementation 100%
• Customer Conversion 100%
• Randomized Field Experiment 100%
• E-commerce Website 80%
• Decision Basis 20%
• United States 20%
• Potential Impact 20%
• Causal Effect 20%
• System Design 20%
• Product Sales 20%
• Unintended Consequences 20%
• Online Systems 20%
• Private Information 20%
• Product Quality 20%
• Evaluation Stages 20%
• Loss of Control 20%
• Social Learning Mechanisms 20%
• Word-of-mouth Valence 20%
• Product Popularity 20%
• E-commerce Companies 20%
• Purchase Funnel 20%
• Consumer Purchase Funnel 20%
• Social Media Integration 20%
• Insite 20%

Social Sciences

• Customer 100%
• USA 20%
• Sales 20%
• Social Learning 20%
• Private Information 20%
• Media Integration 20%
• Unintended Consequence 20%
• Social Media 20%