@inproceedings{e9deed7a9d084380b93daa9da98235a2,
title = "When your app is under the spotlight",
abstract = "Due to the nature of apps as experience goods and the vast product space, new product discovery in the mobile app market has become a very salient problem for developers and consumers. Our paper investigates developers{\textquoteright} best response to the platform{\textquoteright}s recommendation, where the featured apps enjoy a reduction in search cost and an endorsement of quality for a limited period of time. Specifically, we consider three response options available to the developers: releasing a version update, increasing price, and decreasing price. We find that only the price decrease strategy has a positive effect on sales during the featuring window, while the effect of the price increase and version update strategy is not significant.",
keywords = "Mobile app market, Platform recommendation, Product discovery, Search cost, Signaling strategy",
author = "Chen Liang and Zhan Shi and Raghu Santanam",
year = "2017",
month = jan,
day = "1",
doi = "10.1007/978-3-319-69644-7_11",
language = "English (US)",
isbn = "9783319696430",
volume = "296",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer Verlag",
pages = "110--116",
booktitle = "Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers",
address = "Germany",
note = "15th Annual Workshop on e-Business, WeB 2016 ; Conference date: 10-12-2016 Through 10-12-2016",
}