When your app is under the spotlight

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Due to the nature of apps as experience goods and the vast product space, new product discovery in the mobile app market has become a very salient problem for developers and consumers. Our paper investigates developers’ best response to the platform’s recommendation, where the featured apps enjoy a reduction in search cost and an endorsement of quality for a limited period of time. Specifically, we consider three response options available to the developers: releasing a version update, increasing price, and decreasing price. We find that only the price decrease strategy has a positive effect on sales during the featuring window, while the effect of the price increase and version update strategy is not significant.

Original languageEnglish (US)
Title of host publicationInternetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
PublisherSpringer Verlag
Number of pages7
ISBN (Print)9783319696430
StatePublished - Jan 1 2017
Event15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland
Duration: Dec 10 2016Dec 10 2016

Publication series

NameLecture Notes in Business Information Processing
ISSN (Print)1865-1348


Other15th Annual Workshop on e-Business, WeB 2016


  • Mobile app market
  • Platform recommendation
  • Product discovery
  • Search cost
  • Signaling strategy

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modeling and Simulation
  • Information Systems and Management


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