Abstract
This paper uses a market signaling perspective to examine investor reactions to firm announcements of name changes to include '.com.' Firms that change their name as a purely cosmetic technique are contrasted to those that employ other strategic investments. Results show that announcements of '.com' name changes are associated with significant increases in stock prices and trading activity. Furthermore, the magnitude of investor reactions is significantly larger when name changes are accompanied by other strategics.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 793-804 |
| Number of pages | 12 |
| Journal | Strategic Management Journal |
| Volume | 22 |
| Issue number | 8 |
| DOIs | |
| State | Published - Aug 1 2001 |
| Externally published | Yes |
Keywords
- Dot-com
- Event study
- Market signalling
- Name changes
- Trading volume
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management