User Migration across Multiple Social Media Platforms

Ujun Jeong, Ayushi Nirmal, Kritshekhar Jha, Susan Xu Tang, H. Russell Bernard, Huan Liu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

After Twitter's ownership change and policy shifts, many users reconsidered their go-to social media outlets and platforms like Mastodon, Bluesky, and Threads became attractive alternatives in the battle for users. Based on the data from over 14,000 users who migrated to these platforms within the first eight weeks after the launch of Threads, our study examines: (1) distinguishing attributes of Twitter users who migrated, compared to non-migrants; (2) temporal migration patterns and associated challenges for sustainable migration faced by each platform; and (3) how these new platforms are perceived in relation to Twitter. Our research proceeds in three stages. First, we examine migration from a broad perspective, not just one-to-one migration. Second, we leverage behavioral analysis to pinpoint the distinct migration pattern of each platform. Last, we employ a Large Language Model (LLM) to discern stances towards each platform and correlate them with the platform usage. This in-depth analysis illuminates migration patterns amid competition across social media platforms.

Original languageEnglish (US)
Title of host publicationProceedings of the 2024 SIAM International Conference on Data Mining, SDM 2024
EditorsShashi Shekhar, Vagelis Papalexakis, Jing Gao, Zhe Jiang, Matteo Riondato
PublisherSociety for Industrial and Applied Mathematics Publications
Pages436-444
Number of pages9
ISBN (Electronic)9781611978032
StatePublished - 2024
Event2024 SIAM International Conference on Data Mining, SDM 2024 - Houston, United States
Duration: Apr 18 2024Apr 20 2024

Publication series

NameProceedings of the 2024 SIAM International Conference on Data Mining, SDM 2024

Conference

Conference2024 SIAM International Conference on Data Mining, SDM 2024
Country/TerritoryUnited States
CityHouston
Period4/18/244/20/24

Keywords

  • Bluesky
  • Mastodon
  • Platform Migration
  • Threads
  • Twitter
  • User Behavior Study

ASJC Scopus subject areas

  • Information Systems
  • Library and Information Sciences

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