Understanding vacationing motorist niche markets

Kelly J. MacKay, Kathleen Andereck, Christine Vogt

Research output: Contribution to journalArticlepeer-review

34 Scopus citations


This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.

Original languageEnglish (US)
Pages (from-to)356-363
Number of pages8
JournalJournal of Travel Research
Issue number4
StatePublished - 2002

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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