Two Measures of Audience Response to Performance

Kristin B. Valentine; Michael L. Hecht; Frederick Corey

doi:10.1080/08934219509367623

Two Measures of Audience Response to Performance

Kristin B. Valentine
, Michael L. Hecht
, Frederick Corey

Human Communication, Hugh Downs School of

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.

Original language	English (US)
Pages (from-to)	170-177
Number of pages	8
Journal	Communication Reports
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/08934219509367623
State	Published - Jun 1 1995

ASJC Scopus subject areas

Education
Communication
Language and Linguistics
Linguistics and Language

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10.1080/08934219509367623

Cite this

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title = "Two Measures of Audience Response to Performance",

abstract = "Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.",

author = "Valentine, \{Kristin B.\} and Hecht, \{Michael L.\} and Frederick Corey",

note = "Funding Information: Kristin B.Valentine, Michael L.Hecht, and Frederick Corey are professors in the Department of Communication at Arizona State University. Janet L.Jacobsen is at Interpersonal Enterprises, Scottsdale, Arizona. This research was completed in part through a grant from the National Endowment for the Humanities.",

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AU - Valentine, Kristin B.

AU - Hecht, Michael L.

AU - Corey, Frederick

N1 - Funding Information: Kristin B.Valentine, Michael L.Hecht, and Frederick Corey are professors in the Department of Communication at Arizona State University. Janet L.Jacobsen is at Interpersonal Enterprises, Scottsdale, Arizona. This research was completed in part through a grant from the National Endowment for the Humanities.

PY - 1995/6/1

Y1 - 1995/6/1

N2 - Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.

AB - Two measures of audience response to performance of literary texts were constructed and tested. The first measure is a coding system created for analyzing audience response to open-ended questions. The ten categories proved useful in discriminating responses across performances, but need further work in clarifying their relative importance and interrelationships. The second measure is a quantitative, scalar measure that provided five clear factors, good reliability, and useful discrimination. The Identification factor, however, needs additional clarification.

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JO - Communication Reports

JF - Communication Reports

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ER -

Two Measures of Audience Response to Performance

Abstract

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