The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets

Balázs Kovács, Greta Hsu, Amanda Sharkey

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Fingerprint

Dive into the research topics of 'The Stickiness of Category Labels: Audience Perception and Evaluation of Producer Repositioning in Creative Markets'. Together they form a unique fingerprint.

Arts and Humanities

Keyphrases

Computer Science