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The role of quality in mobile app markets
Gunwoong Lee
,
Raghu Santanam
Information Systems
Accountancy, School of
L. William Seidman Research Institute
Research output
:
Chapter in Book/Report/Conference proceeding
›
Conference contribution
4
Scopus citations
Overview
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Keyphrases
Consumer Demand
100%
Price Discount
100%
Mobile App Market
100%
Decision Basis
50%
Positive Impact
50%
Consumer Needs
50%
Mobile Application
50%
Interdependency
50%
Short-term Effects
50%
Apple App Store
50%
Application Developers
50%
Price-quality
50%
Price Promotion Strategy
50%
Rank Effects
50%
Pharmacology, Toxicology and Pharmaceutical Science
Malus pumila
100%
Economics, Econometrics and Finance
Low-Cost Strategy
100%