The rhetoric of typography: The persona of typeface and text

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title = "The rhetoric of typography: The persona of typeface and text",

author = "Brumberger, {Eva R.}",

year = "2003",

month = may,

day = "1",

language = "English (US)",

volume = "50",

pages = "206--223",

journal = "Technical Communication",

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publisher = "Society For Technical Communication",

number = "2",

}

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