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The impact of Walmart supercenter conversion on consumer shopping behavior
Minha Hwang, Sungho Park
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
23
Scopus citations
Overview
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Keyphrases
Walmart
100%
Consumer Buying Behaviour
100%
Supercenters
100%
Revenue Gains
33%
Category-level
33%
Retail
16%
Level Analysis
16%
Grocery Stores
16%
Significant Loss
16%
Food Categories
16%
Purchase Incidence
16%
Competing Retailers
16%
Shopping Costs
16%
Cannibalization
16%
Difference-in-differences Estimation
16%
Basket Size
16%
Demand Externalities
16%
Economics, Econometrics and Finance
Shopping Behaviour
100%
Difference-In-Differences
50%
Externalities
50%