TY - GEN
T1 - The Impact of AI-Generated Product Summaries on the Speed and Efficiency of E-commerce Consumer Decision-Making
AU - Li, Ziru
AU - Nie, Jialin
AU - Zhang, Xiaofei
AU - Shi, Michael
AU - Li, Kai
N1 - Publisher Copyright:
© 2025 IEEE Computer Society. All rights reserved.
PY - 2025
Y1 - 2025
N2 - This research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.
AB - This research investigates how Artificial Intelligence (AI)-generated summaries influence decision-making among consumers on e-commerce platforms. By analyzing data from two Chinese digital deal platforms, Zdm and Sqkb, the study applies a Difference-in-Difference-in-Differences (DDD) methodology to evaluate how these summaries affect consumer behavior. The results demonstrate that AI-generated summaries significantly speed up consumer decision-making and reduce hesitation, with effects varying by product type and price. This research underscores the potential role of AI in enhancing consumer experiences and decision-making processes on online digital deal platforms.
KW - AI-generated summaries
KW - decision-making behavior
KW - digital deal platform
KW - e-commerce
KW - interaction behavior
UR - https://www.scopus.com/pages/publications/105005152346
UR - https://www.scopus.com/pages/publications/105005152346#tab=citedBy
U2 - 10.24251/hicss.2025.460
DO - 10.24251/hicss.2025.460
M3 - Conference contribution
AN - SCOPUS:105005152346
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 3823
EP - 3832
BT - Proceedings of the 58th Hawaii International Conference on System Sciences, HICSS 2025
A2 - Bui, Tung X.
PB - IEEE Computer Society
T2 - 58th Hawaii International Conference on System Sciences, HICSS 2025
Y2 - 7 January 2025 through 10 January 2025
ER -