TY - GEN
T1 - The current state of commercial location-based service offerings in australia
AU - Abbas, Roba
AU - Michael, Katina
AU - Michael, M. G.
AU - Aloudat, Anas
PY - 2009
Y1 - 2009
N2 - Location-based services (LBS) provide geographic data for a variety of purposes, and through numerous devices such as mobile phones, GPS navigation systems, palm pilots and increasingly desktop computers. Presently, there is scant information relating to the current state of the LBS market, specifically location-based service applications in Australia. This study makes use of usability context analyses to examine Australia's three leading telecommunications operators-Telstra, Optus and Vodafone- with a view to providing an overview of the types of services and solutions presently offered and targeted at the consumer, business and emergency segments. There are two units of analysis (i) the company at the upper level, and (ii) the usability context at the lower level. A number of general, regulatory and future considerations and questions are also posed in the paper to indicate the future research direction.
AB - Location-based services (LBS) provide geographic data for a variety of purposes, and through numerous devices such as mobile phones, GPS navigation systems, palm pilots and increasingly desktop computers. Presently, there is scant information relating to the current state of the LBS market, specifically location-based service applications in Australia. This study makes use of usability context analyses to examine Australia's three leading telecommunications operators-Telstra, Optus and Vodafone- with a view to providing an overview of the types of services and solutions presently offered and targeted at the consumer, business and emergency segments. There are two units of analysis (i) the company at the upper level, and (ii) the usability context at the lower level. A number of general, regulatory and future considerations and questions are also posed in the paper to indicate the future research direction.
KW - Emergency management
KW - Employee monitoring
KW - LBS
KW - Location-based services
KW - Mobile GPS
KW - Mobile social network
UR - http://www.scopus.com/inward/record.url?scp=70449591861&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70449591861&partnerID=8YFLogxK
U2 - 10.1109/ICMB.2009.40
DO - 10.1109/ICMB.2009.40
M3 - Conference contribution
AN - SCOPUS:70449591861
SN - 9780769536910
T3 - 2009 8th International Conference on Mobile Business
SP - 188
EP - 195
BT - 2009 8th International Conference on Mobile Business
T2 - 2009 Eighth International Conference on Mobile Business
Y2 - 27 June 2009 through 28 June 2009
ER -