TY - JOUR
T1 - The cultural context of sustainability entrepreneurship
AU - O'Neill, Gerald
AU - Hershauer, James C.
AU - Golden, Jay S.
PY - 2006/1/1
Y1 - 2006/1/1
N2 - This paper, representing research in progress on cultural influences on sustainability entrepreneurship, builds on recent scholarship concerning the intersection of entrepreneurship with sustainability. Because cultural factors highly influence both sustainability and entrepreneurship, the global impact of sustainability entrepreneurship may depend on its adaptability to a variety of cultures. This paper discusses sustainability entrepreneurship from the perspective of value creation by focusing on the holistic value proposition (HVP) created by a sustainability venture. The HVP delineates the value that a sustainability venture generates for multiple stakeholders across the multiple dimensions of sustainability. An ongoing case study is used to examine cultural influences on sustainability venture creation, operation and evolution. Navajo FlexCrete, a venture of the Navajo Nation (the Nation), the United States' largest Native American tribe, produces green building products by recycling waste materials. Navajo FlexCrete provides a spectrum of economic, social, environmental and cultural value that contributes to overall tribal sustainability.
AB - This paper, representing research in progress on cultural influences on sustainability entrepreneurship, builds on recent scholarship concerning the intersection of entrepreneurship with sustainability. Because cultural factors highly influence both sustainability and entrepreneurship, the global impact of sustainability entrepreneurship may depend on its adaptability to a variety of cultures. This paper discusses sustainability entrepreneurship from the perspective of value creation by focusing on the holistic value proposition (HVP) created by a sustainability venture. The HVP delineates the value that a sustainability venture generates for multiple stakeholders across the multiple dimensions of sustainability. An ongoing case study is used to examine cultural influences on sustainability venture creation, operation and evolution. Navajo FlexCrete, a venture of the Navajo Nation (the Nation), the United States' largest Native American tribe, produces green building products by recycling waste materials. Navajo FlexCrete provides a spectrum of economic, social, environmental and cultural value that contributes to overall tribal sustainability.
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U2 - 10.9774/GLEAF.3062.2006.au.00005
DO - 10.9774/GLEAF.3062.2006.au.00005
M3 - Article
AN - SCOPUS:60349130466
SN - 0966-9671
SP - 33
EP - 46
JO - Greener Management International
JF - Greener Management International
IS - 55
ER -