Suppose we took service seriously? An introduction to the special issue

David E. Bowen, Roger Hallowell

Research output: Contribution to journalReview articlepeer-review

27 Scopus citations
Original languageEnglish (US)
Pages (from-to)69-72
Number of pages4
JournalAcademy of Management Executive
Volume16
Issue number4
DOIs
StatePublished - Nov 2002
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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