Structural models of complementary choices

Steve Berry; Ahmed Khwaja; Vineet Kumar; Andres Musalem; Kenneth C. Wilbur; Greg Allenby; Bharat Anand; Pradeep Chintagunta; W. Michael Hanemann; Przemek Jeziorski; Angelo Mele

doi:10.1007/s11002-014-9309-y

Structural models of complementary choices

Steve Berry
, Ahmed Khwaja
, Vineet Kumar
, Andres Musalem
, Kenneth C. Wilbur
, Greg Allenby
, Bharat Anand
, Pradeep Chintagunta
, W. Michael Hanemann
, Przemek Jeziorski
, Angelo Mele

Research output: Contribution to journal › Review article › peer-review

20 Scopus citations

Abstract

This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

Original language	English (US)
Pages (from-to)	245-256
Number of pages	12
Journal	Marketing Letters
Volume	25
Issue number	3
DOIs	https://doi.org/10.1007/s11002-014-9309-y
State	Published - Aug 2014
Externally published	Yes

Keywords

Applied econometrics
Complementary choices
Empirical industrial organization
Quantitative marketing
Structural models

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/s11002-014-9309-y

Cite this

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title = "Structural models of complementary choices",

abstract = "This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.",

keywords = "Applied econometrics, Complementary choices, Empirical industrial organization, Quantitative marketing, Structural models",

author = "Steve Berry and Ahmed Khwaja and Vineet Kumar and Andres Musalem and Wilbur, \{Kenneth C.\} and Greg Allenby and Bharat Anand and Pradeep Chintagunta and Hanemann, \{W. Michael\} and Przemek Jeziorski and Angelo Mele",

year = "2014",

month = aug,

doi = "10.1007/s11002-014-9309-y",

language = "English (US)",

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pages = "245--256",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

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T1 - Structural models of complementary choices

AU - Berry, Steve

AU - Khwaja, Ahmed

AU - Kumar, Vineet

AU - Musalem, Andres

AU - Wilbur, Kenneth C.

AU - Allenby, Greg

AU - Anand, Bharat

AU - Chintagunta, Pradeep

AU - Hanemann, W. Michael

AU - Jeziorski, Przemek

AU - Mele, Angelo

PY - 2014/8

Y1 - 2014/8

N2 - This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

AB - This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research.

KW - Applied econometrics

KW - Complementary choices

KW - Empirical industrial organization

KW - Quantitative marketing

KW - Structural models

UR - https://www.scopus.com/pages/publications/84905675849

UR - https://www.scopus.com/pages/publications/84905675849#tab=citedBy

U2 - 10.1007/s11002-014-9309-y

DO - 10.1007/s11002-014-9309-y

M3 - Review article

AN - SCOPUS:84905675849

SN - 0923-0645

VL - 25

SP - 245

EP - 256

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Structural models of complementary choices

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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