Strategic groups, mobility barriers, and competitive advantage: An empirical investigation

S. Ade Olusoga, Michael Mokwa, Charles H. Noble

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


Strategic groups analysis is a relevant framework for investigating competitive advantage and identifying the variables that create and sustain competitive advantage in an industry. Using the perfumes, cosmetics, and toiletries industry, a multi-year analysis was conducted: (1) to illustrate how strategic group analysis can be employed to identify firms that have achieved competitive advantage over their rivals in an industry; (2) to identify functional variables that create mobility barriers and thus competitive advantage for these firms; and (3) to explore the relationships among group structure, performance, and competitive advantage over time. The results indicate that strategic groups achieving a significant competitive advantage can be identified and that the key variables creating competitive advantage are not stable.

Original languageEnglish (US)
Pages (from-to)153-164
Number of pages12
JournalJournal of Business Research
Issue number2
StatePublished - Jun 1995

ASJC Scopus subject areas

  • Marketing


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