Through examining online search service provider Google's much-talked about business operation in China over the past several years, this research introduced a series of practical stakeholder identifying and positioning (SIP) models that can be used for various PR case analysis, issue management and decision-making process. Stakeholder, though an important concept that is at the epicenter for understanding and practicing public relations, has nonetheless received insufficient scholarly scrutiny from the public relations' perspective, and has been so loosely defined that it often leads to confusion rather than clarification. This study categorized all stakeholders into three broad "PR" dimensions, namely, (1) Product and Revenue; (2) Policy and Regulation; and (3) Perception and Reputation. The dynamic interactions and interrelations of these stakeholders were further streamlined and illustrated through several commonly applicable models.
- Issue management
- Optimization model
- Stakeholder analysis
- Stakeholder identifying and positioning (SIP)
ASJC Scopus subject areas
- Organizational Behavior and Human Resource Management