Six strategies for competing through service: An agenda for future research

Ruth Bolton; Dhruv Grewal; Michael Levy

doi:10.1016/j.jretai.2006.11.001

Six strategies for competing through service: An agenda for future research

Ruth Bolton, Dhruv Grewal, Michael Levy

Marketing

Research output: Contribution to journal › Article › peer-review

77 Scopus citations

Original language	English (US)
Pages (from-to)	1-4
Number of pages	4
Journal	Journal of Retailing
Volume	83
Issue number	1
DOIs	https://doi.org/10.1016/j.jretai.2006.11.001
State	Published - 2007

ASJC Scopus subject areas

Marketing

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10.1016/j.jretai.2006.11.001

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title = "Six strategies for competing through service: An agenda for future research",

author = "Ruth Bolton and Dhruv Grewal and Michael Levy",

year = "2007",

doi = "10.1016/j.jretai.2006.11.001",

language = "English (US)",

volume = "83",

pages = "1--4",

journal = "Journal of Retailing",

issn = "0022-4359",

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number = "1",

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AU - Grewal, Dhruv

AU - Levy, Michael

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M3 - Article

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SN - 0022-4359

VL - 83

SP - 1

EP - 4

JO - Journal of Retailing

JF - Journal of Retailing

IS - 1

ER -

Six strategies for competing through service: An agenda for future research

ASJC Scopus subject areas

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