“See you in Iran” On facebook assessing user-generated authenticity

Nicholas Wise, Farnaz Farzin

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Scopus citations


Iran is considered an emerging destination that remains largely under-toured, even as the recent lifting of strict economic sanctions and new international agreements is making it easier to obtain a visa-on-arrival. The Facebook page “See You in Iran” is used to promote the destination and communicate the “real” image of Iran (with numerous updates daily), with semblances of authenticity portrayed through user-generated content (UGC). UGC allows people to post and explore new places, and to interact with those who have just visited. This chapter assesses UGC using an interpretative framework: authentic inquiry (the need for unknown insight into a new awareness), authentic encounter (through relationships, connections, communitas, and belonging), and authentic production (based on feelings, emotions, and sensations).

Original languageEnglish (US)
Title of host publicationTourism Social Science Series
PublisherEmerald Group Publishing Ltd.
Number of pages20
StatePublished - 2018
Externally publishedYes

Publication series

NameTourism Social Science Series
ISSN (Print)1571-5043


  • Authentication
  • Authenticity
  • Facebook
  • Iran
  • User-generated content

ASJC Scopus subject areas

  • Anthropology
  • Tourism, Leisure and Hospitality Management


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