Robert Montgomery Presents: Hollywood Debut in the Eisenhower White House

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Although presidential television consulting has drawn much attention, little is known about its origins. The first White House television consultant was actor Robert Montgomery, who initiated concepts in television image–building during 7 years (1954–1961) in the Eisenhower administration. Montgomery felt the public reacted to visual elements in television communication, not strictly the scripted materials. Historical sources indicate that Montgomery brought a perspective on television to the White House at a time when few paid attention to his activities.

Original languageEnglish (US)
Pages (from-to)431-448
Number of pages18
JournalJournal of Broadcasting & Electronic Media
Issue number4
StatePublished - Sep 1991

ASJC Scopus subject areas

  • Communication


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