| Original language | English (US) |
|---|---|
| Pages (from-to) | 221-223 |
| Number of pages | 3 |
| Journal | Academy of Management Perspectives |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| State | Published - Aug 1 2014 |
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management
- Marketing