Resignifying the Japanese father: Mediatization, commodification, and dialect

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12 Scopus citations


A new style of Japanese masculinity targeting the new middle class, specifically stereotypical salarymen, is highlighted in the 2013 Cannes Jury Prize Award winning movie, Soshite Chichi ni Naru (Like Father, Like Son). Belabored by the ongoing economic slump and ever-decreasing birthrates, masculinity is (re)presented both visually and audibly as a hands-on caregiving father who speaks a regional dialect. Through mediatization and language commodification, Osaka dialect is resignified and linked to an affective, hands-on fatherhood. The juxtapositioning of Standard language and dialect serves to underscore a distinction between a cold, distant father and a warm, affective one. The film provides valuable insight into the emergence of a new ideal of fatherhood that is indexed through language.

Original languageEnglish (US)
Pages (from-to)45-58
Number of pages14
JournalLanguage and Communication
StatePublished - Mar 1 2017


  • Fatherhood
  • Japan
  • Language commodification
  • Masculinity
  • Mediatization
  • Osaka dialect

ASJC Scopus subject areas

  • Social Psychology
  • Language and Linguistics
  • Experimental and Cognitive Psychology
  • Communication
  • Linguistics and Language


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