3 Scopus citations


In this paper we present a detailed analysis of the design and implementation of an educational game targeting young women entrepreneurs by a predominantly male team. During the process, we arrived at assumptions based on intrinsic and extrinsic influences that effected the design of the game. After creating a prototype, the game was provided to the target audience during a usability test. Our observations reveal that even after following a rigorous and agile development model that included stakeholders at several time frames, we were not successful in delivering the desired experience to our target audience. We conclude by presenting a strategy for changing the agile development model to be inclusive of the target audience.

Original languageEnglish (US)
Title of host publicationSerious Games - 2nd Joint International Conference, JCSG 2016, Proceedings
PublisherSpringer Verlag
Number of pages17
Volume9894 LNCS
ISBN (Print)9783319458403
StatePublished - 2016
Event2nd International Joint Conference on Serious Games, JCSG 2016 - Brisbane, Australia
Duration: Sep 26 2016Sep 27 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9894 LNCS
ISSN (Print)03029743
ISSN (Electronic)16113349


Other2nd International Joint Conference on Serious Games, JCSG 2016


  • Agile/SCRUM
  • Game mechanics
  • Game studies
  • Gender
  • Inclusive design

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)


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