Abstract
Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Kevin Sandler examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Apple's iPad just days before that device became available for purchase.
Original language | English (US) |
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Title of host publication | How to Watch Television |
Publisher | New York University Press |
Pages | 253-261 |
Number of pages | 9 |
ISBN (Print) | 9780814729465, 9780814745311 |
State | Published - Jan 1 2013 |
ASJC Scopus subject areas
- General Arts and Humanities