Mission attachment and satisfaction as factors in employee retention

William A. Brown, Carlton F. Yoshioka

Research output: Contribution to journalArticlepeer-review

187 Scopus citations


Nonprofit organizations rely on the mission to attract resources and guide decision making. Increasingly, mission statements are recognized as a strong management tool that can motivate employees and keep them focused on the organization's purpose. This research investigated employee attitudes toward the mission in a youth and recreation service organization. In general, the employees expressed positive attitudes toward the organization's mission, and those attitudes were related to employee satisfaction and intentions to remain with the organization. However, dissatisfaction with pay tended to override employee's mission attachment as explanation of why they may leave the organization. The implication is that mission might be salient in attracting employees but less effective in retaining them.

Original languageEnglish (US)
Pages (from-to)5-18
Number of pages14
JournalNonprofit Management and Leadership
Issue number1
StatePublished - Sep 2003

ASJC Scopus subject areas

  • Strategy and Management


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