Mesurer la valeur des réponses managériales aux commentaires des clients: Étude expérimentale de deux agences de voyage en ligne

Translated title of the contribution: Measuring the value of managerial responses to online reviews - A natural experiment of two online travel agencies

Qiang Ye, Bin Gu, Wei Chen, Rob Law

Research output: Chapter in Book/Report/Conference proceedingConference contribution

35 Scopus citations

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Business & Economics

Social Sciences