Marketing issues and World Heritage Sites

Stephen W. Boyd, Dallen J. Timothy

Research output: Chapter in Book/Report/Conference proceedingChapter


The aims of this chapter are to: Examine a range of marketing issues relevant to World Heritage Sites (WHS) Challenge commonly held tourism marketing principles, particularly the marketing mix as to its value where WHS are concerned Examine critically the role that factors such as scale and accessibility play in how sites are marketed Through application of a case study to present the merits of marketing not just the site, but the wider setting in which it is situated.

Original languageEnglish (US)
Title of host publicationManaging World Heritage Sites
PublisherTaylor and Francis
Number of pages14
ISBN (Electronic)9781136381140
ISBN (Print)0750665467, 9780750665469
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Engineering
  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


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