Marketing issues and World Heritage Sites

Stephen W. Boyd; Dallen J. Timothy

doi:10.4324/9780080461755-6

Marketing issues and World Heritage Sites

Stephen W. Boyd, Dallen J. Timothy

Public Service and Community Solutions, Watts College of (WATTS)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The aims of this chapter are to: Examine a range of marketing issues relevant to World Heritage Sites (WHS) Challenge commonly held tourism marketing principles, particularly the marketing mix as to its value where WHS are concerned Examine critically the role that factors such as scale and accessibility play in how sites are marketed Through application of a case study to present the merits of marketing not just the site, but the wider setting in which it is situated.

Original language	English (US)
Title of host publication	Managing World Heritage Sites
Publisher	Taylor and Francis
Pages	55-68
Number of pages	14
ISBN (Electronic)	9781136381140
ISBN (Print)	0750665467, 9780750665469
DOIs	https://doi.org/10.4324/9780080461755-6
State	Published - Jan 1 2006

ASJC Scopus subject areas

General Arts and Humanities
General Engineering
Economics, Econometrics and Finance(all)
General Business, Management and Accounting

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10.4324/9780080461755-6

Cite this

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Marketing issues and World Heritage Sites

Abstract

ASJC Scopus subject areas

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