Management of world heritage sites: An integrated sustainable marketing approach

    Research output: Chapter in Book/Report/Conference proceedingChapter


    This study seeks to determine sustainable efforts by the world heritage sites (WHS). By gauging the effectiveness and efforts of the WHS to convey viable social, environmental, and economic use of their resource through the medium of website marketing, effort is made to highlight the extent to which sustainability initiatives are visible in the vision and mission and signature websites. In doing so, it makes a significant contribution in heritage tourism literature and communicates a critical assessment of sustainability initiatives to the WHS management and respective states. Mixed results are presented. Although, the World Heritage Convention supports an exhaustive list of site-centric heritage sustainability initiatives associated with conservation and authenticity, other aspects of sustainability such as host community concerns, social and viable economic impact considerations to date have received less attention.

    Original languageEnglish (US)
    Title of host publicationGlobal Hospitality and Tourism Management Technologies
    PublisherIGI Global
    Number of pages18
    ISBN (Print)9781613500415
    StatePublished - 2011

    ASJC Scopus subject areas

    • Social Sciences(all)


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