Original language | English (US) |
---|---|
Pages (from-to) | 1-3 |
Number of pages | 3 |
Journal | Journal of Marketing |
Volume | 67 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2003 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing