Interdisciplinary study of service: Some progress, some prospects

David E. Bowen

    Research output: Contribution to journalArticlepeer-review

    67 Scopus citations


    The organizational dynamics surrounding the production and consumption of services has been a recent focus of study in both the organizational behavior (OB) and marketing literatures. The two literatures have addressed many common issues, given that production and marketing activities are often interwined within service organizations. This article identifies those points where the literatures converge in their thinking and presents some issues in service that require interdisciplinary study.

    Original languageEnglish (US)
    Pages (from-to)71-79
    Number of pages9
    JournalJournal of Business Research
    Issue number1
    StatePublished - Jan 1990

    ASJC Scopus subject areas

    • Marketing


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