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Interactive Services: A Framework, Synthesis and Research Directions
Ruth Bolton, Shruti Saxena-Iyer
Marketing
Research output
:
Contribution to journal
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Article
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peer-review
253
Scopus citations
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Dive into the research topics of 'Interactive Services: A Framework, Synthesis and Research Directions'. Together they form a unique fingerprint.
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Business & Economics
Research Directions
100%
Customer Participation
47%
Process Technology
20%
Managerial Practices
20%
Purchase Behavior
19%
Revenue
19%
Word-of-mouth
18%
High Technology
17%
Marketers
15%
Agenda
15%
Service Quality
14%
Profit
10%
Interaction
9%