Innovative approaches of affordable health care in emerging economies

Venkataramanaiah Saddikuti, Mohan Gopalakrishnan, Saji Gopinath

Research output: Chapter in Book/Report/Conference proceedingChapter


Demand for affordable care is forcing health-care providers to improve their operational efficiency, cost control, and quality of care. Government agencies are responding by taking necessary measures to curb the cost of pharmaceuticals and medical devices such as the Medical Devices Regulations Act (MDRA) of 2006, the Drugs and Cosmetics (Amendment) Bill 2013, and the formation of the Central Drugs Authority (CDA). Recent revisions to drug price control are helping patients by improving affordability but adding to the cost pressures on pharmaceutical companies. For example, the price of Omez (for 15 tablets) has been reduced to INR 48 (US$0.80) from INR 75 (US$1.2). As a result, the profit margins of wholesalers have been reduced to 7.25% from 10%, whereas retailers’ margins reduced to 13.75% from 20%.1 These steps show progress toward affordable care.

Original languageEnglish (US)
Title of host publicationInnovations in Healthcare Management
Subtitle of host publicationCost-Effective and Sustainable Solutions
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781482252101
ISBN (Print)9781482252095
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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