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Information usefulness versus ease of use: Which makes a destination website more persuasive
Hui Xie Jimmy
, Deborah Kerstetter
, Anna S. Mattila
,
Christine Buzinde
, Duarte D. Morais
Research output
:
Contribution to journal
›
Article
›
peer-review
4
Scopus citations
Overview
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Keyphrases
Information Usefulness
100%
Destination Website
100%
Perceived Ease of Use
66%
Perceived Information
66%
Positive Impact
33%
Consumer Interest
33%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
33%
Website Design
33%
Marketing Practices
33%
Design Influence
33%
Psychological Theory
33%
Destination Marketing Organizations
33%
Perceived Enjoyment
33%
Emotion Theory
33%
Social Sciences
Emotions
100%
Structural Equation Modeling
100%
Psychological Theory
100%
Marketing Organisation
100%
Consumer Interest
100%
Destination Marketing
100%
Economics, Econometrics and Finance
Destination Marketing
100%
Marketing
100%