Individual differences as moderators of persuasive message and attitude-behavior relations

Paul A. Mongeau

doi:10.1080/08824098909359825

Individual differences as moderators of persuasive message and attitude-behavior relations

Paul A. Mongeau

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Abstract

Two individual difference characteristics, need for cognition and argumentativeness, are investigated to determine their impact on persuasive message processing and attitudebehavior relations. Results indicate that although these characteristics moderate message perception and the relationship between attitudes and behavioral intentions they did not significantly influence message processing.

Original language	English (US)
Pages (from-to)	1-6
Number of pages	6
Journal	Communication Research Reports
Volume	6
Issue number	1
DOIs	https://doi.org/10.1080/08824098909359825
State	Published - Jun 1989
Externally published	Yes

ASJC Scopus subject areas

Communication

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10.1080/08824098909359825

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Individual differences as moderators of persuasive message and attitude-behavior relations

Abstract

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