In Search of Meaning: Does the Fortune Reputation Survey Alter Performance Expectations?

W. Glenn Rowe, Ira C. Harris, Albert A. Cannella, Tony Francolini

Research output: Contribution to journalReview articlepeer-review

7 Scopus citations


Our study theoretically and empirically examines performance antecedents and consequences of the Fortune annual Survey of Corporate Reputation. Accounting-and market-based measures of performance are used to predict the ratings, and investor reactions to the publication of the ratings are predicted to be associated with the extent to which the ratings diverge from antecedent predictions. Lower-than-predicted ratings should generate a negative response while higher-than-predicted ratings should generate a positive response. Contrary to expectations, we found a negative relationship. In addition, this negative relationship was only for the lower-than-predicted ratings. For higher-than-predicted ratings the relationship with investor reaction was insignificant.

Original languageEnglish (US)
Pages (from-to)187-195
Number of pages9
JournalCanadian Journal of Administrative Sciences
Issue number3
StatePublished - Sep 2003
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Public Administration
  • Marketing
  • Management of Technology and Innovation


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