Industrial ecology, the multidisciplinary study of coupled economic and environmental systems, provides the intellectual basis for understanding and implementing the vision of sustainable development in the firm. Using this approach, AT&T developed a matrix system which, when applied to the firm's products and operations, laid the groundwork for systemic improvements in the firm's environmental performance.
ASJC Scopus subject areas
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation