Abstract
Implementing a global strategy requires coordinating subsidiary activities across country locations. The assumption often made is that such coordination must be managed at headquarters. However, an alternate approach is decentralized-centralized responsibilities in which different subsidiaries within the multinational are given worldwide mandates to manage specific products or products lines. This study identifies subsidiary characteristics that are associated with receiving a global mandate by examining foreign subsidiaries located in France, Germany, Japan, U.K., U.S., and Canada.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 715-735 |
| Number of pages | 21 |
| Journal | Journal of International Business Studies |
| Volume | 23 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1 1992 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting(all)
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation