Implementing Global Strategy: Characteristics of Global Subsidiary Mandates

Kendall Roth, Allen J. Morrison

Research output: Contribution to journalArticlepeer-review

315 Scopus citations


Implementing a global strategy requires coordinating subsidiary activities across country locations. The assumption often made is that such coordination must be managed at headquarters. However, an alternate approach is decentralized-centralized responsibilities in which different subsidiaries within the multinational are given worldwide mandates to manage specific products or products lines. This study identifies subsidiary characteristics that are associated with receiving a global mandate by examining foreign subsidiaries located in France, Germany, Japan, U.K., U.S., and Canada.

Original languageEnglish (US)
Pages (from-to)715-735
Number of pages21
JournalJournal of International Business Studies
Issue number4
StatePublished - Dec 1 1992
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation


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