Abstract
The purpose of the present paper is to examine the current state of GIS in marketing, and its future prospects. To do so, we first look at the definition and nature of GIS from a marketing perspective. The subsequent sections review the potential of GIS in marketing, and associated impediments to its realization. -from Author
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Papers & Proceedings of Applied Geography Conferences - State University of New York at Binghamton |
| Volume | 12 |
| State | Published - Jan 1 1989 |
| Externally published | Yes |
ASJC Scopus subject areas
- Environmental Science(all)
- Earth and Planetary Sciences(all)