From experience: Applying performance support technology in the fuzzy front end

Mitzi M. Montoya-Weiss, Tony M. O'Driscoll

Research output: Contribution to journalArticlepeer-review

143 Scopus citations


A new product originates from an idea, or in many cases, integration of multiple ideas. The process of transforming an idea into a robust concept requires definition of the underlying technologies, identification of expected customer benefits, and assessment of the market opportunity. The idea-development and subsequent idea-selection stages of new product development are often referred to as the `fuzzy front end' because they typically involve ad hoc decisions and ill-defined processes. To address this shortcoming, Nortel developed an idea-to-opportunity front-end process that provides a consistent and structured approach for idea development and evaluation. This article describes the process and how it was implemented using electronic performance support technology.

Original languageEnglish (US)
Pages (from-to)143-161
Number of pages19
JournalJournal of Product Innovation Management
Issue number2
StatePublished - Mar 2000

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation


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