Farmers' perception of precision technology: The case of autosteer adoption by cotton farmers

Jeremy M. D'Antoni, Ashok K. Mishra, Hyunjeong Joo

Research output: Contribution to journalArticlepeer-review

57 Scopus citations


Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see potential for higher profits as a result of adopting precision technologies in order to adopt it. Using the 2009 Southern Cotton Precision Farming Survey and multinomial logit model, this research investigates farmers' perception of precision agriculture and how those perceptions impact adoption of the autosteer GPS guidance system. Autosteer adoption was found to be significant and positively related to the perceived future importance of precision agriculture as well as farmers' ranking of input cost savings relative to other attributes of the autosteer GPS technology. Additionally, results show that the attributes of the cotton picker are also important factors in adoption of autosteer GPS technology.

Original languageEnglish (US)
Pages (from-to)121-128
Number of pages8
JournalComputers and Electronics in Agriculture
StatePublished - Sep 2012
Externally publishedYes


  • Autosteer
  • Farmers' perception
  • Input cost saving
  • MNL
  • Multinomial logit estimation
  • PA
  • Precision agriculture
  • RTK
  • SCPF
  • Technology adoption

ASJC Scopus subject areas

  • Forestry
  • Agronomy and Crop Science
  • Computer Science Applications
  • Horticulture


Dive into the research topics of 'Farmers' perception of precision technology: The case of autosteer adoption by cotton farmers'. Together they form a unique fingerprint.

Cite this