Abstract
With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n = 531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 882-893 |
| Number of pages | 12 |
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 24 |
| Issue number | 9 |
| DOIs | |
| State | Published - 2019 |
Keywords
- Chengdu
- Music tourism
- SEM
- destination image
- destination marketing
- media tourism
- narrative transportation
- place attachment
- sense of place
- tourism marketing
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management
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