Factors affecting energy consumption: two field tests of the fishbein-ajzen model

Thomas M. Stutzman, Samuel B. Green

Research output: Contribution to journalArticlepeer-review

55 Scopus citations


One hundred and thirteen students and 506 consumers in a statewide sample participated in two studies which investigated the relationship among variables defined by the Fishbein-Ajzen model, situational factors, and energy consumption measures. Correlational analyses with the student sample indicated that one of the situational variables, knowledge, predicted energy usage relatively accurately. In addition, the standard Fishbein-Ajzen model appeared to be moderately useful in understanding energy consumption. With the statewide sample, similar results were found except that the situational variable of income rather than knowledge was the most potent predictor. A manipulation attempting to alter the information level of the students yielded a change in knowledge, but no change in the Fishbein-Ajzen measures. It was concluded that given the complex nature of energy consumption, multiple treatments are probably necessary to increase conservation.

Original languageEnglish (US)
Pages (from-to)183-201
Number of pages19
JournalJournal of Social Psychology
Issue number2
StatePublished - Aug 1982
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology


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