Examining sustainability of heritage on wheels: the case of autorickshaws in Delhi (India)

Deepak Chhabra, Akshat Chowdhury, Jasleen Chowdhury

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


This study examines autorickshaws (ARs), a traditional mode of transportation in a popular heritage tourism city from a sustainability standpoint. The overarching purpose is to suggest a modified ASI (Avoid-Shift-Improve) model that lends credibility to the auto rickshaw as a cultural and social/economically and environmentally viable form of personalized transport. This study argues that by meaningfully integrating the AR rides into a heritage travel package and as a cultural transport to heritage attractions, tourists’ local heritage experience can be enriched. The ride can facilitate deeper engaging experiences by offering a slow journey and the ‘last mile’ personalized connectivity to popular heritage sites. This study also offers a discourse on how heritage tourism and traditional transport modes of connectivity to heritage attractions can partner for a win-win solution, that is, to achieve mutually beneficial goals to address the health and economic risks emerging from the current COVID-19 pandemic.

Original languageEnglish (US)
Pages (from-to)1-14
Number of pages14
JournalJournal of Heritage Tourism
StatePublished - 2020


  • ASI framework
  • Autorickshaws
  • heritage tourism
  • marginalized stakeholders
  • sustainable transportation systems

ASJC Scopus subject areas

  • History
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Examining sustainability of heritage on wheels: the case of autorickshaws in Delhi (India)'. Together they form a unique fingerprint.

Cite this