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Augmented Reality (AR) has emerged as a transformative technology with the potential to revolutionize the tourism industry. AR helps in enhancing users’ experience on learning, training, playing games or performing any other task. It helps in providing users with information and experiences that they cannot have using only their senses. Although there are several potential benefits of AR in the tourism industry, still there is scarce of research and studies tackling these benefits on enhancing users’ experiences. Also, the drastic negative impact of COVID-19 on the tourism industry led to an increase in the percentage of adoption of AR-based technologies by numerous companies. The global market size for AR technology reached 3.99 billion dollars in 2019 and estimated to expand in 2025-26 billion dollars, leading to a great popularity and interest in AR by both consumers and companies.