Epideictic Distance: The Complacent Publics of Environmental Rephotography

In this article, I argue that an epideictic approach to climate rephotography may produce what Jenny Rice has referred to as “exceptional” public subjectivities by encouraging audiences to further distance themselves from the complex political and rhetorical processes of climate inaction. To elucidate this claim, I conduct an analysis of two popular climate change documentaries that position rephotography as the lynchpin of rhetorically impactful climate advocacy (Chasing Ice and Chasing Coral). Both documentaries function as a form of epideictic in their own right by displaying exemplary moments of emotional conversion as the desired rhetorical outcome of a rephotographic encounter. I then turn to consider how epideictic rephotography potentially forecloses deliberative possibilities enabled through this mode of visual advocacy. I thus conclude by offering insight into how deliberative approaches to rephotography might be incorporated into rhetorical pedagogies.