E-survey methodology

Karen J. Jansen, Kevin Corley, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingChapter

44 Scopus citations


With computer network access nearly ubiquitous in much of the world, alternative means of data collection are being made available to researchers. Recent studies have explored various computer-based techniques (e.g., electronic mail and Internet surveys). However, exploitation of these techniques requires careful consideration of conceptual and methodological issues associated with their use. We identify and explore these issues by defining and developing a typology of "e-survey" techniques in organizational research. We examine the strengths, weaknesses, and threats to reliability, validity, sampling, and generalizability of these approaches. We conclude with a consideration of emerging issues of security, privacy, and ethics associated with the design and implications of e-survey methodology.

Original languageEnglish (US)
Title of host publicationHandbook of Research on Electronic Surveys and Measurements
PublisherIGI Global
Number of pages8
ISBN (Print)9781591407928
StatePublished - 2006

ASJC Scopus subject areas

  • General Social Sciences


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