Do dugg diggers digg diligently?

Research output: Contribution to journalArticlepeer-review

25 Scopus citations


The commenting patterns of a sample of 6,468 users on demonstrate that feedback from other users affects participation in three ways. First, the more explicit feedback a user receives, in the form of moderation votes on their comment or responses to their comment, the sooner they contribute again. Second, commenters generally become more able to generate feedback as they become more experienced contributors to the site. Third, there are some common features of comments that receive more feedback, and the feedback system reinforces these standards. By making the process of community feedback relatively accessible and measurable, Digg provides an opportunity to observe the process of socialization into a community and inculcation of community standards.

Original languageEnglish (US)
Pages (from-to)444-459
Number of pages16
JournalInformation Communication and Society
Issue number3
StatePublished - Apr 2009
Externally publishedYes


  • Computer-mediated communication
  • Interactivity
  • Web 2.0

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences


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