Discussion of "The effects of multimedia-induced affective states on recall and decision making by individual investors"

Rose (this issue) presents the results of two experiments designed to examine the effects of information presentation characteristics, specifically the use of multimedia, on decision making. Recent advances in information technology make this is an important and timely topic. Rose's study provides useful insights and should stimulate additional research. As with any experiment, however, there are important limitations that should be addressed and corrected in future studies.