Differences between industrial and consumer product managers

Wm Theodore Cummings; Donald W. Jackson; Lonnie L. Ostrom

doi:10.1016/0019-8501(84)90030-0

Differences between industrial and consumer product managers

Wm Theodore Cummings, Donald W. Jackson, Lonnie L. Ostrom

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

Abstract

Marketing decision areas and general background characteristics of industrial and consumer product managers are examined in this article. A discriminant analysis identifies those marketing decision areas that separate industrial and consumer product managers. The position of industrial product manager was found to be more of a marketing coordinator while the consumer product manager was found to be a more active decision maker.

Original language	English (US)
Pages (from-to)	171-180
Number of pages	10
Journal	Industrial Marketing Management
Volume	13
Issue number	3
DOIs	https://doi.org/10.1016/0019-8501(84)90030-0
State	Published - Aug 1984
Externally published	Yes

ASJC Scopus subject areas

Marketing

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10.1016/0019-8501(84)90030-0

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title = "Differences between industrial and consumer product managers",

abstract = "Marketing decision areas and general background characteristics of industrial and consumer product managers are examined in this article. A discriminant analysis identifies those marketing decision areas that separate industrial and consumer product managers. The position of industrial product manager was found to be more of a marketing coordinator while the consumer product manager was found to be a more active decision maker.",

author = "Cummings, {Wm Theodore} and Jackson, {Donald W.} and Ostrom, {Lonnie L.}",

year = "1984",

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AB - Marketing decision areas and general background characteristics of industrial and consumer product managers are examined in this article. A discriminant analysis identifies those marketing decision areas that separate industrial and consumer product managers. The position of industrial product manager was found to be more of a marketing coordinator while the consumer product manager was found to be a more active decision maker.

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JO - Industrial Marketing Management

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Differences between industrial and consumer product managers

Abstract

ASJC Scopus subject areas

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