Design tools for base of the pyramid strategies

Prasad Boradkar, Unmesh Kulkarni

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Design tools can help in shaping sustainable development in India that benefits people, society and the environment. Books such as C.K. Prahalad's The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits suggest that India's poor also have buying power and that it is possible for companies to sell products to them while making a profit. Prahalad lists 12 specific principles of innovation that have to be considered for BOP markets and offers suggestions that corporations can adopt to be successful. Design serves as an effective facilitator and mediator between the needs of people and the capabilities of organizations. Designers can assist stakeholder engagement in systems thinking by focusing not only on specific artifacts but also on the entire product-service systems. Appropriate technology takes into account the social, cultural, economic, ethical, and environmental contexts of the location for which designs are being created.

Original languageEnglish (US)
Pages (from-to)41-46
Number of pages6
Issue number6
StatePublished - Nov 2010

ASJC Scopus subject areas

  • Human-Computer Interaction


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